Thrissur Pooram Festival is a Hindu temple festival in the south Indian state Kerala. It is held in Thrissur at Vadakkunnathan Temple every year In the month of April. Vadakkunathan temple is situated on a hillock in the center of city and becomes the attraction of thousands of devotees and tourists during the festival time. Sakthan Thampuran, the Maharaja of the erstwhile Cochin State started this festival in the late 18th century.
Pooram festival is a superb display of musical performances, great elephant march, the famous 'Elanjithara Melam' followed by night long fireworks which runs three to four hours.
The finest elephants from the various temples of Kerala are send to Thrissur to participate in the grand eight day event of Thrissur Festival. This is the reason why Poonam festival is also known as Elephant festival of south India. On the final day of festival procession of 15 elephants marching towards Vadakkunathan temple from Thiruvambadi temple starts in the morning. The key elephant of the group carries the idol of lord Krishna and another group of 15 elephants start their march from Paramekavu Bhagavathy temple at the same time. Chief elephant of this group carries the idol of goddess. Both the group of elephants lined in two rows facing each other in Tekkinkadu Maidan. Both group try their best to secure the place of best elephant from their group.
These elephants and the statues of Krishna and the goddess are taken back to the temple after this event. In the night competition of fireworks display get started between the two groups. They put their best efforts to make their firework show best than other group.